In today’s world, where our environment is technology rich, it is fair to say that a website is no longer an optional extra if you’re running a company. Every day more and more people are moving online for their personal and business needs, making a website a good investment for your business, whether it is to boost clientele, brand awareness or as a medium to engage with existing customers.

Websites should be an extension of your company. The look, tone and feel of your website should remind visitors of your company.

When asking a web agency to create your site you should be able to arm them with all information they’ll need in order to portray your organisation accurately. When presenting your services or products online, you need to be extremely clear and make sure that your customers will not misinterpret your offering. Be honest and open – there is no quicker place to be found out than on the web.

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Many start-up web hosts in their desperate attempt to get hosting business from you have plenty to hide. Here are some of the things they will never tell you. For some start-up web hosts, service does not exist. Low cost or budget web hosting services are the ones most likely to fall under this category. Some will not provide any information about their service while others will proudly announce that they provide 24/7 service. This is quite often not true.

Many of the low-cost web hosts have little experience in web hosting. A good way to find out about the level of service is to get the service telephone number and use it before you sign on. This should tell you a lot about the level of service you should realistically expect from the host you want to use.

The other common truth amongst many web-hosting enterprises is that they lack experience. Ensure before signing up that the company that you are going with has reasonable experience. How long has your host been in business? You do not want to be part of a start -up experiment for an important service.

One other thing you will need to be very careful with when using low cost or budget web hosts, is the fact that some of them are involved in many different businesses and not just web hosting. Ask what other businesses or projects your web host handles before signing up with them. You want a specialist not a generalist whose resources and time are bound to be so stretched that chances of you getting reliable services are very slim indeed.

It is also a fact that some small low cost web hosts do not offer the promised bandwidth. They should not advertise one thing and end up providing something else.

The best way to protect yourself from most of these nasty surprises is to go for a short term contract to begin with. You can for example start off paying on a monthly basis. That way it will be easier to change hosts when you discover something you don’t like.

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Here, I will mention to the most important things which you must take in consideration:

1. Bandwidth:

Data transfer is measured in gigabytes. A gigabyte is one billion bytes. Each letter is one byte. Images can take up a big amount of kilobytes, and file downloads can be several megabytes in size. You must logically think of how much bandwidth your website will need. Unless your website has a lot of downloads times, it will be unlikely that you will need many gigabytes of transfer – 10 gigabytes should be very enough. Any more, and you will just be paying extra for something to use.

On that note though, you should be careful and make sure you always have some extra bandwidth, many web hosting providers charge $3.95 and more for every extra gigabyte of bandwidth you use. That can add up very quickly

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1. How strong is their technical support division? What do they provide? When are they available? Does tech support cost extra?

2. How secure is the site? What type of protection do they offer? How can they insure that unauthorized users will not compromise the integrity of your Web site?

3. How much storage do they offer? A typical Web site uses between 20-30 MB. Do they offer enough extra megabytes to for your business to grow into? 100MB is a good starting point.

4. Will they register your Domain name? How long will it take? Is there any extra cost to you?

5. Do they have a builder that you can manage easily? What type of computer background do you need to design your site? Do you have internal control over content and updates?

6. How many email aliases comes with your package? Will they have your domain name in them for a more professional appearance? What is the cost to add extra emails? Are there any additional costs?

7. Are search engine submissions included in your package? How does it work? Do you have internal control over content and updates?

8. What are the costs involved? What are the initial setup fees and what do you get exactly? What are the monthly maintenance fees are what do they cover? Are there any additional charges? If so, what are they and why?

9. Am I locked into a contract? May I cancel at anytime? Are there any penalty fees for switching or closing my account? What happens to my content?

10. What makes them better than their competition? Do they offer extra features, storage space, better technical support or better pricing? What exactly sets them apart?

At the end I just want to make sure you follow those questions, so you will not feel traped in the long run.

Brett Slansky: Providing Small Business Owners An Opportunity To Increase In Customers And Sales, While Lowering Advertising Cost With The Help Of Internet.

It is a fact well known to those who know it well that choosing the right domain name can provide a huge asset to your online business.
Occasionally however, it seems that the hunt for that perfect name leads some business owners to purchase domains which are open to misinterpretation or contain an outright double meaning.

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