In today’s very competitive world of web hosting it is hard for a hosting company to set itself apart from the competition. Prices, storage and bandwidth have become such a commodity that adding additional features is about the only way. One feature that is becoming popular is offering your customers a Website Builder tool. These tools allow a user to build a professional looking website in minutes without writing any code or having to be a technical person. They are great packages to attract the novice or beginner to your hosting company. Many find their web hosting company through the website designers they use. Now a hosting company can offer a website builder tool that bypasses the website designer and allows the web host to provide it all.
These packages vary in functionality and costs but they all provide the same basics. A user selects from a set of pre-built templates. The template is the graphic design or “look” of the website. The user then enters company information like name, logo, address, and email. Next you select which subpages you want and enter text and images for them. And finally, for the advanced packages, you select additional pre-built functionality to include such as a photo album, blog, forum, of shopping cart. That’s it and you have a professional looking website. The user then has a control panel to log into to make changes, add pages, etc.
Some people love these packages and some people hate them. It really depends on your programming ability and goals. If you want a website that’s easy to build and you doesn’t need a lot of customization then these packages are great. If you are a programmer and want specific functionality or design then you will find these products very confining.