Should You Use Testimonials on Your Website?

We have all seen websites showcasing their testimonials either spread strategically throughout the site or all together on their own glorious page. They’re there with the intent of leading us toward that high dollar purchase or convincing us of something’s legitimacy. Sometimes we read them and sometimes we won’t. Sometimes we believe them and sometimes we don’t. Well, are they really worth all the time and effort?

The quick answer: Only if you do it right. When done correctly, testimonials can really serve you in establishing your site’s credibility. Testimonials give you an opportunity to back up your claims. Believe it or not, as soon as someone visits your site you have immediately begun a relationship with that person. Your site will be one of the determining factors in solidifying that relationship and your testimonials can be a key component in building their trust. When done improperly, you might actually drive people away from you and what you have to offer. If your testimonials aren’t believable and honest then you probably don’t want them posted in the first place.

Here are a few guidelines to follow if you decide to use testimonials on your website.

Testimonials Should be Brief. You want your reader to get the point quickly and read the entire quote. You might have a great testimonial, but it is a page long. The odds of someone reading it in its entirety are pretty small. A good idea would be to break it up into sections.

Don’t Fake It. Your testimonials should be believable and the best way to assure yourself of that is not to make them up your self or have someone else do it for you. Honesty is always the best policy. Phony testimonials will ruin your credibility immediately. Say “adios” to your customers if you want to fake it.

Specifically Identify. Testimonials should be signed with a full name and a specific title. Don’t use something like “Businessperson” or “Professional”. People wan to see a name and area of expertise. It is also a good idea to put a link to their website. This will help establish the legitimacy of their testimonial.

Ask Permission. Before you publish someone’s comment make sure that they are aware of what you are going to post and that you have their consent in doing so. It is easier to “sell” the idea if you agree to post a link to their website beneath the quote.

Address a Specific Benefit. A specific positive result has much more impact than something generic. It is better to post something to the affect of “Your product helped cut costs by 18 percent last quarter” as opposed to “Your product is great”.

Spread Them Out. You can have a page dedicated to testimonials. It’s a good idea, but you can’t guarantee that a visitor will visit that page. In addition to your testimonial page why not post a testimonial or two on each page throughout your website. You can even interweave your quotes into your content. This can most likely increase the strength of your message as your visitors peruse each page.
SPECIAL TIP: Anytime you have a good experience with a website or online purchase send your own testimonial adhering to the above-mentioned guidelines. If published, you’ll probably get a link to your website. Over time that can add up and increase traffic to your site.

When it comes down to it, testimonials help provide an independent and unbiased medium to promote you and your website. You have the option to use them or not. If you decide to use testimonials on your website then use them properly. Well-positioned and authentic testimonials can easily make a positive impact and strengthen your site.

About The Author

Cal Hyslop has a background in business and technology with a Masters in Business Administration and is an owner of a website design firm located in Houston, Texas. The mission of his company, WebChrysalis, is to help individuals and businesses look like a million dollars online through the use of web templates and expert design.

cal@webchrysalis.com

I’ve read that a good web site is all about content, content, and oh yes content. Now if you’ve managed to design your site so that you can fill it with great content, what next, how do you know what good content is?

This may be one of those things that you know it when you see it kind of thing but I think that there are a few basic points to make in regards to having good content on your site. Considering how important content is we should all really focus on adding good content to our sites.

Relevant. Your content must be relevant to your site. Why would you have articles or information that has nothing to do with whatever it is that you’re selling. You would think that this would be obvious but I’ve seen web sites that just have gobs of information that really doesn’t match their site.

Accurate. The information that you give must be accurate. Part of the reason that you’re adding content to your site is to add to your reputation as a knowledgeable person in your field so if your information isn’t accurate then you don’t look like you know what you’re doing.

Free. Now if you make your living by selling information then not all of your content should be free but some of it should. How are people going to know that you know what you’re doing if they can’t read or see any of your work. I sell stock photography and I offer all of my short informational articles for free, not only because I enjoy sharing my knowledge and experience but it allows my customers to see that I know what I’m doing.
One last point but I’m not giving it as much importance as the first three, it would be ideal if all of your content was your own. Now there are exceptions to this, if you can’t write well then there is no point to writing poor articles with good information. The good information will be lost in the lack of writing ability. So it’s okay to use some of the free content, furnished by others, on your site. (Don’t forget to give them credit for their work though.) If you can create your own content I think that it the best case scenario for adding good content to your site.

If you have some specific questions please visit my Photography and Design Forum at: http://kellypaalphotography.com/v-web/bulletin/bb/index.php and post your question there.

About The Author

Copyright 2005 Kelly Paal

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. She owns her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

In this article you’ll be provided with helpful information about how to choose a web host. There are several things to look for when choosing a reliable web host. Below, you will be provided with frequently asked questions and the answers to common questions.

Q. How reliable is the service of a web host?

Most surveys indicate that reliability is an e-businesses main concern. You should look for at least a 95 percent guarantee uptime, to ensure that the service is indeed reliable.

Q. What kind of performance can I expect?

A great hosting company has one or more T3 lines that are always connected to the Internet, not going through someone else’s network operations center. The servers should be fast, ideally Pentium Pro or Linux. You should also let your host know if you plan to use bandwidth killers such as streaming audio or video.

Q. How good is phone support?

When it comes to phone support, you should look for 24/7 phone support that’s always available with a live operator. Once you have found out, you should always check it. Call or email the technical support line at 10 o clock on Sunday night then expect it to be answered.

Q. How much will it cost me?

The entry level hosting service with a single domain name, 20 – 30 MB (Mega Bytes) of hard drive space, email services, and up to a 1 GB (Giga Bytes) of monthly bandwidth should cost you no more than 50 dollars.

Q. How is security handled?

The passwords to your website or domain should be required to control the host as well as manage the web site. Every file on your server should also be backed up on a daily basis. You should always look for a host that offers you secure transactions as well.

Q. How much bandwidth will I need for data transfer?

Roughly estimating, 2GB of bandwidth should be perfect for a very small personal site. If you’re going to running a medium site with text and images but no large files, 5 GB would be ideal. Larger sites on the other hand, require 30 GB of bandwidth. Good hosting company’s will send you an email if you’re about to run out of bandwidth, letting you know that your site may go offline if you exceed the quota. This way, you can upgrade your plan if you choose to do so.

Q. What about a control panel?

Almost all hosting packages come with some type of control panel, enabling you to configure your hosting packages as well as your settings without having to learn the entire operating system that powers the site. Control panels can be accessed through a secure webpage, and then they will appear in your web browser. The most popular control panels are Helm, Cpanel, Hsphere, Plesk, and Ensim. The most common is Cpanel, which only runs on Linux. Most beginners and other users would be more suited to Cpanel, as it runs on the cheaper platform of Linux.

Q. What about a POP3 account?

When sending and receiving email, POP3 counts are very important. These types of accounts you can assign to individual users as their own email addresses. You’ll need enough POP3 accounts for the amount of email addresses that you wish to assign to other people. Often times this number will be quoted as being unlimited, although there are only so many email addresses that you can actually create.

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Business web hosting is what you need. You have a website you need to put online. When you look around on the internet, there are thousands of choices. How do you choose the right web hosting package for your business?

Reliable web hosting

Business web hosting must be reliable. The last thing you need to worry about is that the provider’s service becomes unavailable for long stretches of time. What kind of uptime guarantee do they provide you with? How long have they been in business?

Hosting support when you need it

What level of support does the company offer you? You may not need 24×7 service but is their support desk open reasonable hours? Beware of companies that only offer email web hosting support. Some of these companies will tell you that they only offer email hosting support in order to keep costs down. What they often don’t say is that they are doing the business part time and can’t possibly be available to answer the phone. When you need help, you may have to wait days to get service.

Ecommerce web hosting

Do you plan to sell online? If so, does the web host have shopping carts available? Are they included for free or are they extra? Get the names of the ecommerce shopping carts they provide, and research their capabilities to be able to determine which one is best for you.

Website response times

Be sure to ask the hosting provider for a list of websites that are hosted on their servers. Enter a few of them into your browser and pay attention to how fast they come up. If all of them take a long time to load, this may indicate that the hosting provider’s servers are overloaded. Doing a ping on the website addresses is another way to measure the time it takes for the server to respond. Keep in mind though, that a ping test will be more of a measure of a bandwidth bottleneck than a server problem.

Web Hosting bandwidth: How much do you get?

How much bandwidth does the web hosting service provide you with every month? If it is only 500mb per month and your website is 50 kilobytes in size, this will only allow 10,000 visitors per month to hit your website. If you expect to need more, make sure you can live with the extra charges the hosting provider will levy. If you website traffic explodes, you may be on the hook for large bandwidth overage charges.

Small business web hosting that is reliable is a vital part of any success your company will experience online. Doing your homework ahead of time will save you lots of grief later on.

About the Author
Joe Duchesne is the president of Yowling.com. Business web hosting is their specialty. Reprint freely as long as you provide a keyword rich clickable link back to yowling.com from this resource box.

Just building a website is not enough. You need to get people to visit it. And just submitting to the search engines won’t do much. Here is a brief overview of 3 effective strategies to get people to your website: 1) Search Engines, 2) PR and Marketing and 3) Email Newsletters. Here is a quick list of do’s and don’ts for each:

Search Engine DO’s:

DO Optimize Your Web Site:
Make sure your website is built correctly and well organized. Your designer should (but many don’t) include Title Tags and Meta Tags, plus lots of good text content that features key words that your visitors will use to search. Title tags appear on the top of your web browser window and Meta Tags are hidden in the html code. Good website Organization also helps Search engines index you.

DO Get Links TO Your Site:
Good links not only bring traffic – they increase your importance in the eyes of the search engines. Get links anywhere you can: web directories, organizations to which you belong your partners, members or clients. Consider paying for inclusion on sites that will give direct links to your site. A good web designer or Search Engine Optimization company can help you grow these links.

DO Pay Per Click (Google AdWords or Overture):
Join a Pay-Per-Click program to advertise on search results. Get very targeted advertising in front of people who are searching for you. These ads come up like search results when people are entering key words that you pick.

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