Archive for November, 2005

Look Out For Content by Ken McKay

Search engines list web pages in order of relevance to a search. How relevant to a search is the content of your web site?

Abandonment – Why Visitors Don’t Turn Into Customers by: Halstatt Pires

Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment.