Just building a website is not enough. You need to get people to visit it. And just submitting to the search engines won’t do much. Here is a brief overview of 3 effective strategies to get people to your website: 1) Search Engines, 2) PR and Marketing and 3) Email Newsletters. Here is a quick list of do’s and don’ts for each:
Search Engine DO’s:
DO Optimize Your Web Site:
Make sure your website is built correctly and well organized. Your designer should (but many don’t) include Title Tags and Meta Tags, plus lots of good text content that features key words that your visitors will use to search. Title tags appear on the top of your web browser window and Meta Tags are hidden in the html code. Good website Organization also helps Search engines index you.
DO Get Links TO Your Site:
Good links not only bring traffic – they increase your importance in the eyes of the search engines. Get links anywhere you can: web directories, organizations to which you belong your partners, members or clients. Consider paying for inclusion on sites that will give direct links to your site. A good web designer or Search Engine Optimization company can help you grow these links.
DO Pay Per Click (Google AdWords or Overture):
Join a Pay-Per-Click program to advertise on search results. Get very targeted advertising in front of people who are searching for you. These ads come up like search results when people are entering key words that you pick.