Having already doubled its small and medium enterprise (SME) customer base in India within a year, global Internet search giant Google is now aggressively trying to reach out to the entire sector for online advertising.
India has an estimated 35 million SMEs, out of which only about 200,000 have an online presence through domains, sub-domains and blogs.
“We plan to reach out to all of them, as well as educate the ones who are not online, on the benefits of online advertising,” Google Asia-Pacific Head (Online Sales and Operations) Aliza said.
Google earns the bulk of its global revenue from ‘Adwords’, which allows advertisers to place ads against search results best suited to their interests.
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